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Hermawan Kartajaya | |
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Berkas:HermawanKartajaya.jpg | |
Informasi pribadi | |
Lahir | 18 November1947 (umur 71) Surabaya, Jawa Timur, Indonesia |
Rangkuman Buku Manajemen Pemasaran Philips Kotler 14 e. Rangkuman Buku Manajemen Pemasaran Philips Kotler 14 e. RANGKUMAN BAB SATU SAMPAI DELAPAN BUKU MANAJEMEN PEMASARAN PHILIP KOTLER DAN KEVIN LANE KELLER Dalam buku ini, terdapat delapan bagian yang memiliki inti pembahasan tersendiri dan inti tersebut dijabarkan dalam bentuk.
Hermawan Kartajaya (lahir di Surabaya, Jawa Timur, 18 November1947; umur 71 tahun) adalah seorang pakar pemasaran berkewarganegaraan Indonesia.[1]Sejak tahun 2002, ia menjabat sebagai Presiden World Marketing Association dan oleh The Chartered Institute of Marketing yang berkedudukan di Inggris ia dinobatkan sebagai 50 Gurus Who Have Shaped The Future of Marketing.[2]
Saat ini ia juga menjabat sebagai Presiden MarkPlus, Inc., perusahaan konsultan manajemen yang berbasis di Asia yang dirintisnya sejak tahun 1990.[3]
Kartajaya pernah mengenyam Pendidikan Tinggi di Teknik Elektro Institut Teknologi Sepuluh Nopember, namun harus keluar karena permasalahan ekonomi [6]. Pada tahun 2010, ITS Surabaya menganugerahkan Doctor Honoris Causa, pertama sepanjang sejarah, kepada Hermawan Kartajaya untuk pencapaian ilmu pemasaran dunia.
Kartajaya aktif menulis buku-buku seputar dunia pemasaran. Kartajaya merupakan orang Indonesia pertama yang memasuki ranah pemasaran internasional dengan model yang ia buat sendiri. Ia adalah seorang yang unik kombinasi dari orang yang memiliki pemikiran akan konsep bisnis yang strategis dalam bidang marketing dan seorang praktisi.[4] Hermawan yang juga Founder dan Chairman MarkPlus itu selalu mengatakan bahwa jika ingin membangun brand yang kuat perusahaan tidak boleh hanya mengandalkan iklan. Perusahaan harus melakukan sesuatu yang mengena di benak konsumen, tidak sekadar menjual tetapi memiliki implikasi jangka panjang.[5]
- 2Buku
Riwayat Pendidikan dan Karier[sunting | sunting sumber]
- Ia pernah mengenyam Pendidikan Tinggi di Teknik Elektro Institut Teknologi Sepuluh Nopember, namun harus keluar karena permasalahan ekonomi [6]
- Ia menyelesaikan gelar sarjana di Universitas Surabaya, Indonesia.[7]
- Ia mendapatkan gelar master di University of Strathclyde Graduate School of Business, Scotland 1995 [8]
- Pada 1990 membentuk MarkPlus, perusahaan konsultan marketing di Surabaya, Indonesia.
- Sejak 2002 Hermawan Kartajaya menjadi presiden dari World Marketing Association
- Satu dari hanya sedikit orang Asia yang pernah diundang untuk berpidato di American Marketing Association (AMA) Educators Conference[butuh rujukan]
- Dinobatkan sebagai 50 Gurus Who Have Shaped The Future of Marketing[9]
Buku[sunting | sunting sumber]
Hermawan Kartajaya telah menulis banyak buku, di antaranya adalah: [10]
Buku (Internasional)[sunting | sunting sumber]
- Attracting Investors: A Marketing Approach to Finding Funds For Your Business, with Philip Kotler (Kellogg School of Management) and S. David Young (INSEAD), published by John Wiley & Sons, New Jersey, 2004.
- Rethinking Marketing: Sustainable Market-ing Enterprise in Asia, with Philip Kotler (Kellogg School of Management), Hooi Den Huan (Nanyang Business School) and Sandra Liu (Purdue University), published by Prentice Hall Asia, 2002. This book is launched at the University of Chicago Graduate Business School—Asian Campus, Singapore, September 2002. Currently, this book is being used as second textbook for Marketing Course at Nanyang Business School, Singapore. This book has been translated into several languages.
- Repositioning Asia: From Bubble to Sustainable Economy, with Philip Kotler (Kellogg School of Management) and wholly supported by Andersen Consulting Asia Pacific, published by John Wiley & Sons, Singapore, 2000. This book was bestseller in Asia. This book has been translated into several languages.
- The 18 Guiding Principles of Marketing Company in Warren J. Keegan (Pace University), Global Marketing Management, Prentice Hall, New Jersey, 1999.
- The Strategic Marketing Plus 2000 Conceptual framework for Competitive Audit, Strategy Formulation and Capability Enhancement in Warren J. Keegan (Pace University) and Mark C. Green (Simpson College), Principles of Global Marketing, Prentice Hall, New Jersey, 1997.
Buku (Nasional)[sunting | sunting sumber]
- Attracting Tourist, Traders & Investors, diterbitkan oleh PT Gramedia Pustaka Utama, Jakarta, 2005.
- 4G Marketing: A 90-Year Journey in Creating Everlasting Brands, diterbitkan oleh MarkPlus&Co, Jakarta, 2005. This book is about journey of HM Sampoerna of creating everlasting cigarette brands in Indonesia.
- Aa Gym: A Spiritual Marketer, diterbitkan oleh MarkPlus&Co, Jakarta, 2005.
- Winning the Mom Market in Indonesia, diterbitkan oleh MarkPlus&Co, Jakarta, 2005.
- Marketing in Venus Playbook Volume I, II, III, diterbitkan oleh MarkPlus&Co, Jakarta, 2005.
- Marketing in Venus: The Garuda Indonesia Story, diterbitkan oleh MarkPlus&Co, Jakarta, 2005.
- Metrosexuals in Venus, diterbitkan oleh MarkPlus&Co, Jakarta, 2004.
- Marketing Yourself, diterbitkan oleh MarkPlus&Co, Jakarta, 2004.
- Berbisnis dengan Hati (Compassionate Marketing), with K.H. Abdullah Gymnastiar (Aa Gym), published by MarkPlus&Co, Jakarta, 2004.
- Positioning Differentiation Brand, diterbitkan oleh PT Gramedia Pustaka Utama, Jakarta, 2004.
- On Becoming a Customer-Centric Company, diterbitkan oleh PT Gramedia Pustaka Utama, Jakarta, 2004. This book is a about the transformation of PT Pos Indonesia of becoming the customer-centric company.
- Hermawan Kartajaya on Positioning, diterbitkan oleh Mizan Media Utama, Bandung, 2004.
- Hermawan Kartajaya on Differentiation, diterbitkan oleh Mizan Media Utama, Bandung, 2004.
- Hermawan Kartajaya on Brand, diterbitkan oleh Mizan Media Utama, Bandung, 2004.
- Marketing in Venus, diterbitkan oleh PT Gramedia Pustaka Media, Jakarta, 2003. This book is a bestseller in Indonesia.
- Hermawan Kartajaya on Marketing, diterbitkan oleh PT Gramedia Pustaka Utama, Jakarta, 2002.
- MarkPlus on Strategy, diterbitkan oleh PT Gramedia Pustaka Utama, Jakarta, 2002.
- Marketing Plus 2000, diterbitkan oleh PT Gramedia Pustaka Utama, Jakarta, 2001.
- Bridging the Network Company, diterbitkan oleh PT Gramedia Pustaka Utama, Jakarta, 1999. This book is about on the transformation of PT Pos Indonesia of becoming the network company.
- Kiat Memenangkan Persaingan di Era Krisis (Winning in the Era of Crisis), diterbitkan oleh PT Gramedia Pustaka Utama, Jakarta, 1998.
- Siasat Bisnis: Menang dan Bertahan pada Abad Asia Pasifik (Business Strategy: Winning and Sustaining in Asia Pacific), diterbitkan oleh PT Gramedia Pustaka Utama in cooperation with Majalah Berita Mingguan Gatra, Jakarta, 1997.
- Seri 36 Kasus Pemasaran Asli Indonesia: Rangkaian Strategi, Siasat, dan Taktik Jitu (Series of 36 Indonesia Business Cases: Strategy and Tactic), with Dyah Hasto Palupi, diterbitkan oleh PT Elex Media Komputindo, Jakarta. This series consist of 2 books.
- Marketing Plus Series, diterbitkan oleh Pustaka Sinar Harapan, Jakarta. This series consist of 5 books.
- On Becoming a Customer-centric Company
- Marketing in Venus
- Hermawan on Marketing
- Rethinking Marketing
- Sustainable Marketing Enterprise in Asia
Jurnal[sunting | sunting sumber]
- Guest Editor, with Philip Kotler (Kellogg School of Management) and Karthik Siva (Global Brand Forum), Nanyang Business Review, Special Global Brand Forum edition 2004.
- Guest Editor, with Philip Kotler (Kellogg School of Management), Nanyang Business Review, Vol. 2 No. 1, January-June 2003.
- Only the Sustainable Succeed: Lessons from Asian Survivors, Nanyang Business Review, Vol. 1 No. 1 January-June 2002, with Philip Kotler (Kellogg School of Management).
- Consumer Behavior in the Economic Crisis and Its Implication for Marketing Strategy, Kelola Gadjah Mada University Business Review, No.18/VII/1998.
- Marketing Audit: Based on Strategic Marketing Plus 2000, Kelola Gadjah Mada University Business Review, No.9/IV/1995.
Referensi[sunting | sunting sumber]
- ^http://www.bukabuku.com/authorscorner/detail/110/hermawan-kartajaya.html
- ^http://www.eurekastreet.com.au/article.aspx?aeid=2137
- ^http://hermawan.typepad.com/about.html
- ^http://hermawan.typepad.com/about.html
- ^http://bisnisukm.com/kiat-membangun-brand-yang-kuat-ala-hermawan-kartajaya.html
- ^http://www.its.ac.id/berita.php?nomer=1186
- ^http://www.bukabuku.com/authorscorner/detail/110/hermawan-kartajaya.html
- ^http://www.bukabuku.com/authorscorner/detail/110/hermawan-kartajaya.html
- ^http://www.eurekastreet.com.au/article.aspx?aeid=2137
- ^http://hermawan.typepad.com/about.html
Pranala luar[sunting | sunting sumber]
Diperoleh dari 'https://id.wikipedia.org/w/index.php?title=Hermawan_Kartajaya&oldid=15232513'
Bagi kalian yang mau update teori buku Marketing Management dari Philip Kotler dan Kevin Lane Keller, kini telah publish edisi 15 (2016). Buku ini sepertinya wajib dimiliki oleh mahasiswa pemasaran bahkan seorang sales sekalipun, karena didalamnya terdapat strategi-strategi untuk manajemen pemasaran, mungkin buku ini ada revisinya ditahun mendatang, pantengin terus site ini, mengingat perkembangan dunia ekonomi maju pesat dan mengakibatkan kondisi pasar berubah secara dinamis.
Review E-Book
Judul : Marketing Management (Global Edition) 15th Edition
Author : Philip T. Kotler & Kevin Lane Keller
Terbit : Tahun 2016
Format : PDF
Ukuran : 42 MB
Bahasa : English
Unduh : (Download Here)
Author : Philip T. Kotler & Kevin Lane Keller
Terbit : Tahun 2016
Format : PDF
Ukuran : 42 MB
Bahasa : English
Unduh : (Download Here)
Table of Contents
Part 1. Understanding Marketing Management
1. Defining Marketing for the New Realities
2. Developing Marketing Strategies and Plans
1. Defining Marketing for the New Realities
2. Developing Marketing Strategies and Plans
Part 2. Capturing Marketing Insights
3. Collecting Information and Forecasting Demand
4. Conducting Marketing Research
3. Collecting Information and Forecasting Demand
4. Conducting Marketing Research
Part 3. Connecting with Customers
5. Creating Long-term Loyalty Relationships
6. Analyzing Consumer Markets
7. Analyzing Business Markets
8. Tapping into Global Markets
5. Creating Long-term Loyalty Relationships
6. Analyzing Consumer Markets
7. Analyzing Business Markets
8. Tapping into Global Markets
Part 4. Building Strong Brands
9. Identifying Market Segments and Targets
10. Crafting the Brand Positioning
11. Creating Brand Equity
12. Addressing Competition and Driving Growth
9. Identifying Market Segments and Targets
10. Crafting the Brand Positioning
11. Creating Brand Equity
12. Addressing Competition and Driving Growth
Part 5. Shaping the Market Offerings
13. Setting Product Strategy
14. Designing and Managing Services
15. Introducing New Market Offerings
16. Developing Pricing Strategies and Programs
13. Setting Product Strategy
14. Designing and Managing Services
15. Introducing New Market Offerings
16. Developing Pricing Strategies and Programs
Part 6. Delivering Value
17. Designing and Managing Integrated Marketing Channels
18. Managing Retailing, Wholesaling, and Logistics
17. Designing and Managing Integrated Marketing Channels
18. Managing Retailing, Wholesaling, and Logistics
Part 7. Communicating Value
19. Designing and Managing Integrated Marketing Communications
20. Managing Digital Communications: Online, Social Media and Mobile Marketing
21. Managing Mass Communications: Advertising, Sales Promotions, Events and Experiences, and Public Relations
22. Managing Personal Communications: Direct Marketing, Word of Mouth, and Personal Selling
19. Designing and Managing Integrated Marketing Communications
20. Managing Digital Communications: Online, Social Media and Mobile Marketing
21. Managing Mass Communications: Advertising, Sales Promotions, Events and Experiences, and Public Relations
22. Managing Personal Communications: Direct Marketing, Word of Mouth, and Personal Selling
Part 8. Managing the Marketing Organization
23. Managing a Holistic Marketing Organization forthe Long Run
23. Managing a Holistic Marketing Organization forthe Long Run
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